Stay Fingerprint™ and Hospitality DNA™ are the two sides of the hotel-fit analysis. One comes from the brief. The other comes from independent guest-reported experience. The report is what happens when they are mapped to each other.
A structured profile of this trip. Who is traveling and why now. What the stay is meant to do. What cannot go wrong. What success looks like when they land home. The brief is turned into priorities, tensions, conditions, constraints, and the other attributes that make this stay specific rather than generic.
A layer of independent guest-reported experience for the hotel. Hundreds of reports from a wide range of sources, used to see how the property actually behaves rather than how it is marketed. That layer is what the Stay Fingerprint™ is analyzed against.
The analysis starts by turning the brief into a Stay Fingerprint™ and reading it against the hotel's Hospitality DNA™. How it works walks through that mapping, the evidence model, and the pipeline behind the report.
See how the analysis works→