The brochure. The fam-trip report from a colleague years ago. The site visit where the GM only walks you past the best rooms. The DMC. The consortium intel. The inspirational photos shared on social.
All of it is marketing, and all of it flatters. It hands you the highlights, never the trade-offs, never the answer to the awkward questions.
And AI only makes it more fluent. Ask it, and it repeats what's already popular in a confident tone. Reassurance that sounds like insight, and isn't.