The brochure. The fam-trip report from a colleague. The site visit where the GM only shows the best rooms. The DMC. The consortium intel. The inspirational photos on social.
All of it is marketing, and all of it flatters. It hands you the highlights, never the trade-offs, never the answer to the awkward questions.
And AI only makes it more fluent. Ask it, and it repeats what's already popular in a confident tone. Reassurance that sounds like insight, and isn't.